In today’s SEO reality professional seo services are difficult to be found. 1. This does not necessary mean that the SEO consultants out there do now know how to SEO optimize websites but perhaps, even worse, they know how to do it but they do not do it in the best way they can. Probably, the reason for this is because they want to extend their cooperation with their clients by giving them slowly, slowly some results. Unfortunately, many clients cannot understand a lot from SEO in order to be able to evaluate the SEO performance. 2. On the other hand there are many professional SEO consultants who offer quality services to their clients but it is hard to be found in google search results for their industry keywords. The reason is that for so long some other SEO companies have invested a lot of time and money to conquer the market having employees fully assigned into blogging for SEO. It is very hard for individual SEO professionals to find the time to do this for their small businesses… The online competition for SEO keywords is the most competitive online market that exists in terms of SEO and even to advertise with Google Ads for the same keywords is extremely expensive. So, it is a hard business field to enter even if you are an experience SEO professional with many successful SEO case studies!

There are some steps that need to be taken by a professional SEO consultant in order to be able to decide what is possible in an SEO projects and what is not and how easy or not it will be for a desired result to be achieved. A professional SEO consultant has to a make serious seo marketing research on the website’s business topic that will include seo keyword analysis for the business, competitor website research and analysis and in depth study of the website (that will contain both a technical seo audit but also content relevance) in order to be able to form a successful SEO strategy. These are the ‘MUST do SEO Steps’ for any SEO professional. Every SEO project needs a plan that will be based on actual marketing data and not on intentions and beliefs.

A lot of times clients who think they have a relatively good understanding of SEO, approach professional SEO companies and consultants and ask them for specific SEO Services.

For example it is very common to ask for SEO backlink services or for SEO content promotion services. These services are not necessarily equivalent to the SEO link building services because professional SEO link building services require first the ‘must do steps’ described above. These steps will allow us to create and promote content that can bring us prospects who will be interested in buying our products or services or making the type of conversions we want to have in our website.

Many times when SEO experts or SEO professional companies (even the ones who are considered to be in the list of the best seo companies that exist) are asked to do backlinks and they just implement their clients requests. Without doing prior to this a serious SEO research that will reveal what is appropriate for each client and will help them form an seo strategy. The result is usually a lot of money spend / lost in creating and promoting content that is many times irrelevant with the promotion of the content that can bring conversions to a website. This is why it is important for the success of an SEO project to allow the SEO professionals to do their research and give consultation based on it. Implementing individual tasks without forming an SEO strategy is not a good starting point.

It is difficult to be able to evaluate the services of an SEO company especially when you do not know any of its clients and the SEO results that they achieved. But there is a way to understand from the pricelist and SEO packages they offer. For example, when a company charges the SEO backlink services based on the domain rating / or url rating of a website (more expensive when they come from high authority and less expensive when they come from lower authority) then things do not look optimistic. How is it possible to offer professional SEO services when you enter in the logic of quantity vs quality, in the logic of plain links and not promotion of content to interesting websites for the target audience, or the logic of package vs time. What is important is not to sell quantities of backlinks in high authority websites but in high authority websites that are:

– relevant to a client’s industry.

– use an anchor text that is appropriate for describing the clients products / services.

– send the link to a landing page that is targeting the correct keyword.

– and ofcourse generate traffic that makes conversions or at least shows interest in the client’s products or services.

Most of the companies that sell backlinks never mention the above points (unless they are asked) because this would make their work more difficult and their SEO packages more difficult to be implemented. When SEO companies charge based on the number of links and not based on hours of research and implementation then like it or not the quality of the services will not be as high. Thus, why should they make their lives complicated if the clients do not understand so much…

A professional SEO consultant should not bypass studying a website’s existing content and its rankings. By studying a website’s existing rankings we can apply on page seo optimization tactics per landing page or per a set of landing pages so that we target better the keywords for which a website already ranks. By studying a website’s keyword rankings in combination with doing also some keyword research we can find in addition traffic opportunities and traffic threats and adjust our SEO tactics accordingly. Probably this is one of the fastest SEO services we can implement in a website and see the results very fast.

It is possible to get professional small business SEO consultant services within a tight monthly budget. Professional SEO consultants can help business owners identify and discover things related to their business that they had never before thought about. They can help them not only form or redesign their websites based on SEO but also to form their business services/products to better match their target audiences.  A serious SEO work involves making research to find valuable data that will assist us in understanding better our target audience/s and develop websites on such a way that our services/products will seem appealing to these audiences.
As Google recommends:
Use search to search to identify needs. Search and user data are great identifiers to discover unique needs. Don’t settle for the best customer experience in your industry, deliver the best!
Source: Think with Google.
Professional SEO consulting services can help companies grow using the internet. Finding a professional seo consultant is truly an asset for every company.