Ecommerce SEO services
If you are searching for an ecommerce SEO expert / consultant / specialist or an ecommerce SEO agency to offer you ecommerce SEO services for your website, you have landed in the correct page. Ecommerce SEO services are a special category of SEO. Although ecommerce SEO uses the same principles as standard SEO, it requires some additional checks and different ways of thinking in terms of SEO optimizing the landing pages. The first time I was asked to do an SEO audit for an ecommerce website I was puzzled not because I did not know what I had to check but because I had not organized the pages in my mind in such a way to cross check and write an official report about the full project. With practice things got a lot more clear and straightforward.
How important are ecommerce SEO services for a website
This is not easy to answer. As with everything these days, in order to be successful, you need to put in time and effort. In the internet business reality today the companies need to devote a lot of time to promoting their websites (either with SEO or Social media etc.) I have seen websites that have not been optimized at all for SEO which are still quite profitable because they have focused their efforts on the power of social media. It is possible for an ecommerce website to be successful this way. I have also seen ecommerce websites that perform very well by spending money on AdWords advertisements, which is something that can bring results very quickly. The online marketing mix that is necessary for ecommerce success can vary depending on the type of products that are sold and the average net profit we can get from these products.
Going back to the question of how important SEO is for an ecommerce website, it really depends on the case. Nobody would say ‘no’ to organic traffic but this is not always so simple or easy to achieve with certain keywords and markets with strong competition. This said, the benefits are huge. I believe that most of the time, especially for ecommerce websites, it is best to use a mix of online channels to approach the target audience and keep it loyal. Statistics show that conversions usually come from different channels and it takes several visits before a purchase is made or even repeated.
Which are the ecommerce SEO services I recommend to my clients
As mentioned already, ecommerce SEO services have their unique points but there are still a type of categorizations that an ecommerce site owner would like to check at each stage. Below are some of the ecommerce SEO services that I propose to my clients.
Ecommerce SEO audit
I always say to my clients that just because an ecommerce website looks nice, it doesn’t mean that it is functional or a good fit for their goals. At least not in SEO terms. There are certain things that an ecommerce website needs to have in order to comply with the basics required from the SEO point of view. People who are not aware of SEO principles cannot tell the differences. An ecommerce SEO audit helps us find out if there are technical errors in the website and how to fix them. Even websites that comply with the SEO basic principles have a hard time ranking high in Google Search results, but having technical errors makes a difficult job impossible.
Ecommerce SEO marketing research
For the ecommerce website owners who would like to learn more about their industry, this service is a very good option. Who does not want to know what is in the minds of their target audience? Once they know that, they can adjust the site architecture and the product categories to satisfy their target audience. This SEO service allows us to understand the market better and to give our potential clients what they want, in the way they want it.
Ecommerce SEO competition analysis
This is a type of research that allows us to understand how strong the organic competition in our targeted topics and keywords is. We can also see which keywords our competitors are targeting, what is the potential organic traffic from each of them and how hard it is to rank high for those keywords.
Ecommerce SEO training
In my opinion, this is the most important SEO consultant service for ecommerce websites and it is the starting point for any company that is serious about investing time and effort into SEO. It is important to know how to upload products, how to SEO optimize landing pages and images, and in general to understand what will make the difference in their website. I usually do the training process through Team Viewer by going through their process of uploading products in their CMS. This way, I can give very specific instructions based on the way their website is build. I believe that this type of training is very effective and, as we go through some examples with the clients, it is easier for them to understand and remember. To SEO optimize all the pages of an ecommerce website takes a lot of time (depending on the size of the website). Thus, for small companies that cannot afford continuous SEO services, this is a very good option. Apart from the product pages, in this training we also look at the product category pages, as they are also very important and usually have bigger potential for attracting organic traffic but the competition is also strong.
Ecommerce SEO strategy
For ecommerce website owners interested in a full SEO ecommerce service, this is the best option. It contains all the aspects that were mentioned above, plus monthly consultation and guidance. I believe that every ecommerce website needs to know more than just the basics of SEO and I fully train my customers and their teams to master everything that they need to know to become Ecommerce SEO experts themselves.
Free ecommerce SEO tools & training services
An ecommerce SEO consultant needs to be familiar with several other complementary to SEO technologies and tools. Additional info about some of the free tools I use are listed below. I provide additional training for these as well.
Google Ads (Adwords) – for PPC ads
Google AdWords ads are the other side of the coin. What do I mean by this? All the logic behind SEO was created and developed by Google. This was done with the scope that Google’s ranking algorithm can find the best website businesses per topic/keyword. It is the same logic that is used to rate websites that advertise their products and services with Google Ads and the results for companies who use Google ads are magnificent and even better when organic traffic audiences are targeted with Google Ads. Making money from ads is the most important income factor for Google. Google ‘rewards’ the websites that are its customers. If you advertise your website with Google AdWords and compete against another website that has the same value in terms of content in the ‘eyes’ of the AI Google bots, then you certainly have a better chance of ranking higher than your competitor and you can potentially see this happening faster with fewer ads. This is my experience after monitoring several of my clients’ websites. Once the user intent is spotted and there is some traffic already, it is easier to bring valuable traffic to a website with Google Ads and then monitor if the SEO practices that we have added yield the desirable results (conversions). If that is not the case, we need to work more on SEO, especially the architectural side of SEO (internal linking etc.).
Without Google Analytics or another similar tool, I can say with a 200% certainty that no SEO work can be done. In general, if we cannot monitor and understand the traffic that comes to a website, everything we do cannot be more than guesswork. Google Analytics is a MUST and every website owner needs to be able to understand at least the basics of this tool so that they can monitor the website performance following some KPI reports.
This is the foundation of SEO and as such it needs to be strong. Search Console or Webmaster tools are the beginning point for every SEO consultant who offers professional services.
WordPress ecommerce consultant services and customizations
WordPress is the most popular CMS for building websites and WooCommerce is the most popular WordPress ecommerce plugin for ecommerce websites. Many small- to medium-sized websites have been built or will be build using WordPress. WordPress and WooCommerce are a very good combination for achieving good and fast ecommerce SEO results, without necessarily requiring interference from website developers. With my years of experience with both WordPress and WooCommerce and after collaborating with IT companies that can make extremely SEO friendly custom made websites, I am able also to offer the below services:
WordPress website development & customization
In case you do not have your ecommerce website ready yet or you want to change it partially or completely and you need some assistance, contact me to request an offer.
WordPress or woocommerce website customizations
If you need something very customized for your WordPress website, you can also request an offer.
WordPress trainings & Woocommerce trainings
If you need training on how to use WordPress or WooCommerce, you can request an offer and I will reply to you within two business days.
Woocommerce SEO services
SEO consulting services per website type
You might be wondering if all websites require the same type of SEO consulting and how this service might differ from website to website. In my experience, I can say that the SEO principles are the same but the effort and continuity that is required definitely vary not only for different website types, but also for different industries, business sizes, locations and even the CMS that is used. If you would like to learn more, please follow any of the links below.