What is Google Analytics
Google analytics is a tool provided by Google for site owners and marketers to be able to understand the traffic that comes to a website and the user behaviour that is associated with it. It assists in interpreting the stats, reaching important conclusions and making decisions and action plans that can help the business grow. Google Analytics for small to medium size companies is free. There is a premium version of Google Analytics which offers more features and better support, although it is meant for big websites that exceed the 10mil hits per month. Hits are the sum of pageviews, events, ecommerce and social actions.
Why it is important to know Google Analytics
When I am talking with new clients who already have a website, I often hear them say that they have heard of Google Analytics but that they either do not remember how to use it, or never had access to it. This is very shocking to me. There is no reason to have a website if you cannot monitor its performance. It is like keeping a physical store open, without knowing if it brings you any income / profit while you continue to invest in it, only because everybody else has a shop…
When a website is linked to Google Analytics then all the assumptions become facts and the intuitive decisions become decisions based on real data. Google Analytics has been created by Google mainly to help businesses improve their online business tactics and use Google Ads and in general the Google apps in a profitable way. This also ensures that Google will continue to be chosen for its ad tools and will keep its profitable existence. This is why it is available to website owners for free and it was made with a lot of effort and care. It continues to improve so it can offer the best statistical info possible for a free license.
Who benefits from a Google Analytics training
For a long time I observed that many of my clients do not even know the principles of how to use Google Analytics and what to expect from it. So I decided to offer Google Analytics training for beginners. I offer this to educate my clients to be able to follow up on what we are doing together with our SEO strategies and the Google AdWords ads. When the customers understand how to read basic but important data in Google Analytics, I do not have to make a report for everything all the time and can keep my services affordable even for small clients. To conclude, this is a Google Analytics basic training for beginners and it is not meant for the people who want to have Google Analytics advanced training to get certified or to do more advanced Google Analytics tasks. This said, if you are interested in Google Analytics advanced training, I could also offer you a quotation after knowing exactly what you would like to cover with this training and agreeing to it. I believe it is better to focus on features that you need, rather on general advanced features, which you will probably forget if you do not use.
What this training covers
This training covers all the important Google Analytics standard features. After you finish it you will be able to know the following:
- How many users visit your website in a specific period or in general
- How much time they spend in the website on average
- How many pages they open on average
- Which are your users’ demographics
- Where is their location
- What are their general interests
- Which devices they use to enter the website
- How your website performs in comparison to other websites in the same industry
- Which channels the users use to visit your website (example: organic search, paid Google ads, social media, other websites etc.) and what type of behaviour they have when they come in from each channel
- If the users land on your website from Google Search, which pages they land on and after typing what kind of keywords. And what is their behaviour per landing page and keyword;
- Which pages they open once they are in the website and how long they keep reading them for
- If they make a conversion (example form submission or purchase) and which are the channels that brought these users to the website in the first place
- Lastly, if you are running Google AdWords ads, which campaigns, AdGroups and ads are the ones that create the conversions. How much does a conversions costs and how much budget was spent.
The above topics are what I consider as fundamental in Google Analytics and every site owner needs to be able to access them and understand them.
How the Google Analytics training is done
I use TeamViewer for the Google Analytics training. This allows me to connect either to a client’s PC or a client’s to mine and to switch whenever necessary. When a client does not have full access to Google Analytics or some necessary connections have not been made (example: connection of Google Analytics with AdWords and connection of Google Analytics with the Search Console) I can still continue the training by showing examples in my Google Analytics accounts.
How long does the Google Analytics training take
This is different for each client. It depends on whether or not the client is familiar with Google Analytics and on the questions that come up during the training. Usually, it does not take more than 3 hours for beginners.
Why to do the Google Analytics training with an analytics expert
There are plenty of Google Analytics courses and Google Analytics online tutorials that are very good. I learned this way myself after reading and viewing many different resources. So, yes, there are plenty of free materials out there. But this Google Analytics training for beginners is everything you need to start. Learning on your own means you will have to sift through a lot of information available online before you can find the answers you were looking for. You will save a tremendous amount of time on researching particular questions as you will have a professional you can ask immediately at your disposal.
SEO consulting services per website type
You might be wondering if all the websites require the same type of SEO consulting services and how these services might be different per website. From my experience all these years I can say that the SEO principles are the same but the effort and continuity that is needed for sure are different not only per website type but also per business industry, size, location and even the CMS that is used. If you would like to learn more please follow any of the links below.