Google Expert – Sofia Tsenekidou
If you are looking for a Google services expert you are in the right place. My name is Sofia Tsenekidou and I have many years of experience as an SEO consultant & Google Ads professional on a wide range of businesses. This website describes the professional Google services I offer. Services like SEO consultation and implementation, Google advertising services, Google Analytics trainings, Google search console trainings, Google tag manager trainings as well as wordpress website creation services and wordpress website development services.
A Few Things About Me
I was born in Greece and have lived there for most of my life. A few years ago I decided to move to Bulgaria. I studied Marketing with Economics (Bachelor with Honours) at the University of Stirling in the UK and continued my studies obtaining an MSc in Information Technology at the same university.
SEO sparked my interest in the very beginning of my career, which was immediately after I finished my MSc (this was in 2003). The SEO field was very different back then and, to be honest, I prefer the way it is now much more. SEO nowadays is based on white hat SEO techniques instead of black hat SEO techniques. The work SEO professionals provide today generates real value to their clients’ businesses and seeing a business do better after SEO optimization is one of my favorite parts of the job.
Working experience in brief
In my career so far, I have worked in many different positions in small but also multinational companies. This experience has enhanced my understanding on various business topics. Some of the positions I have held over the years have been:
– Marketing manager
– Customer sales manager
– Supplies manager
– Imports & Exports manager
Growing a business using the internet though was always extremely interesting for me. This is why I never stopped building some small websites (personal as well as for family and friends) that helped learn about SEO and master different Google tools.
Thus, in 2014 I decided to established my own company in Bulgaria and in 2015 I made a career switch and started working full-time in the field of promoting websites using SEO and Google Ads as well as building websites using WordPress CMS. Google tools in combination with WordPress CMS comprise an excellent combination and they are a good starting point for business owners / managers determined to succeed.
If you would like to learn more about my career you may visit also my linkedin profile – Sofia Tsenekidou.
My Google & SEO consulting expertise in brief
- Internet Business Consultation:
Providing consulting services to website owners on how to increase their business and their profit. Task requires conducting online marketing research on the respective business’ market and the customer’s services or products.
- SEO Services:
On-page SEO, *Keyword popularity analysis, * Website redesign analysis based on SEO , *Website content optimization proposals based on SEO, *Website landing page optimization (technical and content based), * Formation of content strategy based on keyword research, topics popularity and competition analysis, *Coordinating and collaboration with web designers, developers and content writers in order to achieve website SEO optimization and increase traffic and conversions, * Site architecture recommendations to increase the organic traffic, *Content writing.
Technical SEO: * server errors – canonicals – H1s – metas – titles – navigation – sitemaps, queries, crawl budget, schema markup, * Webmaster tools (Google, Bing, Yandex), * Image SEO, * Video SEO.
Other SEO related tasks: * Local SEO, * SEO considerations moving from http to https, * Managing Google Manual Penalties, * Keyword ranking tracking & reporting, * Landing page tracking & reporting, * Off-Page SEO and Link Building, * Training content writers to understand the principles of landing page SEO optimization.
Competition analysis: * SEO weaknesses and strengths + opportunities and threats, * targeted keywords, * SEO strategic and technical techniques, * checking backlinks.
- Google Advertising / Google Ads – Adwords:
* Landing page optimization for better quality scores, * Google Adwords campaigns creation including banner creations (Search, display, video), * Remarketing, * Conversion tracking, * Custom audience etc.
- Google Analytics:
* Goal creations, * Audience creations, * Custom segments, * Custom dimensions * Advanced Filters, * Custom Reports, * Dashboard Reports, * Link GA with Adwords and Search Console, Search console management, * Export GA goals in Adwords, Export audiences in Adwords, * Adsense
- Google Tag Manager:
Google Tag Manager advanced knowledge. How to connect with Google Analytics, add Remarketing and Conversion tracking, add facebook pixel, add tracking for outbound links, cross domain tracking, event tracking, custom dimensions setup etc.
- More on internet marketing:
* Affiliate marketing, * Google Adsense, * Facebook Ads
- Website Development: * WordPress website creation services, * WordPress consultant services, * Providing support which includes website updates, plugin updates, website backups, * Create custom code whenever necessary, * Amend website designs with CSS, * Manage hosting and domains.
My SEO consulting services per website type
You might be wondering if all websites require the same type of SEO consulting and how this service might differ from website to website. In my experience, I can say that the SEO principles are the same but the effort and continuity that is required definitely vary not only for different website types, but also for different industries, business sizes, locations and even the CMS that is used. If you would like to learn more, please follow any of the links below.