SEO link building consultant services – off-page SEO
SEO link building consultant services can help your website improve its ranking in Google’s organic search results for specific user queries and thus can help you bring more users to your website. It is important to understand some principles of what exactly SEO link building is in order to be able to distinguish it from spam techniques, that do not bring value to your website and in some cases can even harm your organic traffic.
What is SEO link building – SEO link building definition
SEO link building is the process of finding websites that discuss topics which relate to your business/products/services and finding ways to acquire hyperlinks / inbound backlinks from these websites to your website. Link building is also known with the term ‘off-page SEO’ and the hyperlinks are known as ‘SEO backlinks’. Thus, SEO link building services can help you acquire valuable backlinks to your website.
Can some SEO link building services be harmful for my website?
The answer to this question depends on the tactics used to make the SEO link building. Good tactics are helpful but bad tactics can harm your website’s organic traffic. It all depends on the techniques that are used and if these techniques follow the white hat SEO principles or the black hat SEO principles. The difference between the two can be summed up so: White hat SEO tries to promote a website by finding channels that really add value to the website and by creating content that the users will actually find useful, while black hat SEO is tries to find ways to trick Google’s bots and Google’s ranking algorithm in order to rank the website higher than its competitors. Black hat SEO cannot bring quality backlinks and once spotted by Google, it can even lead to the website being penalized. Google may decide to impose manual penalties and exclude it from its search results, if it spots unfair and illegal black hat SEO tactics. In conclusion, yes, link building can be harmful for a website, if it’s made by black hat SEO professionals.
How to be sure that your SEO link building strategy is a white hat SEO strategy
With Google investing a lot in artificial intelligence, the off-page SEO field is changing. Google’s AI ranking algorithm is now able to understand if the links coming from referral domains are bringing value to a website or not. Value, in this case is basically an audience that is really interested on a website’s products/services. This is something that the AI bots can understand by analyzing the users’ online behaviour. The AI bots can come to conclusions about behavioural patterns by examining the users online behaviour against other users who have similar interests.
The addition of AI in Google’s algorithm is relatively new and it is forecasted that as the time passes the AI robots will be able to understand the behaviour patterns even better and not be tricked by black hat off-page SEO tactics.
In order to make sure that your SEO link building strategy is white hat SEO, you will need to determine if a link coming from a referral website is really going to bring visitors to your website that are interested in your topic. If it is created just for the sake of being there, then you will definitely need to change your SEO link building services and strategy, because even if such link brings some good results in the present, in the near future this will change. It is advisable not to waste valuable budget and time on off-page black hat SEO techniques. Trying to understand your target audience better, creating quality content, promoting products and services that meet the interests of your target audience and finding the right channels to communicate it is the best SEO strategy you can have. Watch out for SEO link building companies that promise you first page rankings in no time by buying dozens of backlinks or using backlink builders. Such tactics can seriously affect your domain’s organic ranking. The results of white hat SEO need time to become obvious and how long it takes depends on your competition as well. Manual SEO link building services with the support of some licensed SEO tools make sure that your prospect clients are better targeted and ensures quality link building services.
Are there specific SEO link building techniques that we can use?
There are many link building techniques which can help us find websites that would be good referrals to ours. It is important to have in mind that link building is a time consuming procedure and the techniques that will be used will depend on the business topic of your website. In certain cases we need to think of special ways to find the audience that will be the best match for your website and this takes custom research per website topic.
Is there a specific way my backlinks need to be made?
This is a question the answer to which changes quite often and artificial intelligence has influenced the field a lot. In general, we can say that, yes, there is a technical SEO aspect on link building and it can be understood with a little bit of training.
SEO link building services – volume vs quality links
This is another important factor to consider when you’re thinking of paying for SEO link building services. Many link building packages mention the volume of backlinks and not the quality of backlinks they will bring to you. If you are wondering how to determine quality in link building, it can be explained as backlinks coming from strong domains and website pages which also explain or discuss topics relative to your website’s idea. These are the best backlinks that you can bring to your website because the audience that will find you through them will have higher chances of making a conversion. It is all about the user behaviour and user interest. The more a website can satisfy its audience’s interests, the better it will rank for the topic.
SEO link building training
From what I have talked about so far it has hopefully become apparent link building is a service that will need time to bring results and that it needs to be done properly for it to work. This is why I advise most of my clients to let me train them in link building and SEO principles so that afterwards they are able to do link building successfully on their own. There are several reasons I believe this is a better option:
- The client is in full control of the back links created
- The service is cheaper this way
- The training is adjusted to the client’s IT level of understanding and to the specific CMS used
- The client gets answers to all the enquiries that might arise
- The clients know their business topic better than anybody else which can make them the best promoters of their business
- With some additional help which includes SEO marketing research and SEO consultation services the clients can understand their business even better and target their audience much better by providing the proper content, services and products
SEO link building services & packages
If you do not have the time to do the link building yourself then I can assign it to some of my associates who will follow my instructions and try to make valuable links for you. The service is charged on an hourly rate so it depends on the budget you can assign to link building. We do, however, recommend a minimum of 14 hours per month for small businesses.
Are you interested in SEO link building services
If you are interested in any of the SEO link building services we offer (either with training and consultation or with additional monthly support) for your website please follow the link ‘Request and Offer’ below and fill in the form. I will come back to you with an estimated offer.
Additional professional SEO consultant services
Want to learn more about all the types of SEO services I offer? If so, please follow any of the below links or contact me.
SEO consulting services per website type
You might be wondering if all the websites require the same type of SEO consulting services and how these services might differ per website. From my years of experience, I can say that the SEO principles are the same but the effort and continuity that is needed are definitely different not only per website type, but also per business industry, size, location and even the CMS that is used. If you would like to learn more please follow any of the links below.
