What are the local SEO consulting services for small businesses?
Are you searching for a local SEO consultant for your business? Local SEO consulting for small businesses is a different type of SEO service. Its goal is to promote local businesses to prospect clients who search for services or products related to what a local business is selling, and who are physically located close to where the local business is, or their search query contains the location of the business. The optimum goal of the local SEO for small businesses service is to help local businesses to be found by internet users who are in research for their products/services.
Why to choose a local SEO consultant to promote your business locally?
Local SEO services are the easiest way to promote your local business online. They bring remarkable results very quickly. Local SEO services are typically setup once and with some small training you can take over promoting your business. It is very easy and it can bring results immediately and with no additional costs.
What do business listings optimized with local SEO consulting services look like?
One of the most common ways to monitor the impact of the local business SEO services is by checking for a business in Google maps. The image on the left side illustrates an example and it shows the results after a user’s search for Italian lessons (уроци по италиански) in Sofia Bulgaria. All the listings shown with points on the map have done local SEO but only a few of them have optimized it.
Another example of the impact of local SEO consulting for small businesses is shown in the results in the image on the left. This image shows that businesses that have done local SEO can appear in the first page of Google Search results and even at the very top with additional info about their location and address shown in the results. By clicking on each listing the internet users can see additional info about the business etc. without this costing the local business extra.
The impact of local SEO consulting services isn’t limited to the two examples above. If a user is searching in the Google Search results for a business that he/she already knows of by typing the name of the business, Google presents the business info in the form of a short presentation with a lot of useful info – another way in which we can enhance the local business branding.
Local SEO consulting services for small businesses & which companies need them
Are you wondering what types of businesses can see immediate results from local SEO? Here are some examples:
Restaurants, hair salons, beauty salons, foreign language schools, music schools, gyms, doctor offices, lawyer offices, hotels, apartments to rent, local stores, supermarkets, mini markets, dry cleaning, gas station etc. etc. Any local business can benefit from the local SEO services.
Let’s look at an example. Let’s assume you own a local restaurant located in a city and you want to increase your clients. Local SEO can help you promote your restaurant to users who might be working in the area or passing by and they want to find a place to eat.
If your restaurant is serving a specific type of food – i.e. pizza, a lunch menu or Italian food and etc., by doing local SEO you can help the people who search also for these specific food types to find you.
You can even advertise menu options you serve either all day long or at specific hours per day or days per week.
Prospect clients who find you through local SEO services will be able to see photos related to your business that you have personally chosen to show them, they will even be able to see videos from your shop if you decide you want clients to see such. They would, of course, see where your shop is located using Google maps and could ask for directions to your business through Google. Calling your business or visiting your website could be just one click away which greatly increases the chances of the potential clients doing so.
If you have a Facebook page for your local shop they could visit it or see the reviews from other users on Google.
To top it all off, your happy customers could also easily share your contact info across social media platforms, which is the best free advertisement you could hope for in the digital age.
Local SEO for small businesses combined with Google Ads
For those of you who are not familiar Google ads (Also known as AdWords), it is an extremely powerful online advertising tool provided by Google. If you are interested to learn more please follow the this link: Google Ads Services. This is one more service that I provide.
Google Ads and Local SEO match perfectly. By using both tools a local business can make their listings stand out from the competition as it is possible to pay per click and rank in the top Google maps search results – no small advantage. Used correctly, AdWords paired with SEO allows you to compete with bigger and better established businesses. What’s more, you can even reach users who aren’t searching for your type of services or products specifically, but are in reality potential clients. This is especially true for clients who have a problem, but don’t necessarily know there’s even a product of service that could solve it for them. Both AdWords and technical SEO offer almost endless possibilities and are very flexible, but they have to be tailored for the specific business and market in order to be effective and yield results.
How to measure the impact of a local SEO consultant service
In contrast to traditional channels for advertising, like for example fliers, radio advertisement, magazine placements etc., the impact of Google products is entirely measurable. Google provides insight stats for the traffic and leads (get directions, phone calls) that are generated by its products and are available them to the businesses. If your business has a website, the traffic that is generated from local SEO can also be shown inside Google Analytics, allowing for a holistic approach to online marketing.
Are you interested in local SEO consultant services?
If you think local SEO services is the right direction for you, don’t hesitate to send me some additional info about your business and ‘Request and Offer for local SEO services’. I will come back to you with an estimated offer.
SEO consulting services per website type
You might be wondering if all the websites require the same type of SEO consulting services and how these services might differ per website. From my years of experience, I can say that the SEO principles are the same but the effort and continuity that is needed are definitely different not only per website type, but also per business industry, size, location and even the CMS that is used. If you would like to learn more please follow any of the links below.