What are the on page SEO optimization services?
The on-page SEO optimization services for content is an SEO service / internet marketing service that requires an in depth study of the services or the products a business offers compared to the market trends and the competition in this market. The goal is to create the right content that matches the users’ interests with what the business offers and make sure that the content is easy to find on Google. It is very similar to the SEO marketing service, but it is typically offered to businesses that already have a website and are wondering how they can achieve better ranking in Google Search results. This is one of the final steps in SEO optimizations and the moment this is done reaching the ultimate goal (i.e. increase in sales, increase in leads etc.) becomes truly possible.
Which businesses need on page seo optimization and why
Any business with a website and online presence will greatly benefit from SEO optimization, even if it has good organic traffic. The reason for this is because user behaviour changes with time and we constantly have access to more and more valuable info that helps us understand users better. A website that is performing poorly in user engagement, even when there is paid traffic coming to its pages, is probably missing important content and the existing content isn’t structured properly.
On Page SEO Optimization in the past vs today
Search engine optimization is something which has evolved over time. When SEO first appeared as a service it was used mainly to find tactics (black hat SEO) to trick Google bots to rank landing pages at the top of Google Search results. This was the case for quite a few years. Eventually, Google’s bots were perfected to the point where they operate as artificially intelligent and these black hat SEO website ranking tactics started losing their power and are steadily on their way out. But what was SEO supposed to have been about from the beginning? SEO is not just about keywords or it should not be. The heart of SEO is about user intentions and user behaviour. What we consider a keyword in should in fact be translated to user behaviour.
What do on page SEO optimization services offer
An SEO optimization service proposes website content and structure changes after solid research on what the business’ audience is interested in. This is done by using powerful and up-to-date online marketing stats that Google provides and connecting them to search trends and search terms. For example, when a user searches for ‘dance lessons london’ what other related searches is he/she doing and which locations do these searches come from? The searches are analyzed by the AI Google bots, which are now able to understand user behaviour through very clever and complicated algorithms. SEO optimization services basically use and analyze this data to find out what is missing from a website in respect to what users are looking for and come up with suggestions to resolve the issues. The suggestions are not limited to content additions, but can include page layout changes and can even concern new business services / products that could bring additional value and revenue to a company.
On page SEO optimization that is important during a website redesign
Nobody should redesign a website without first doing an SEO optimization research. My years of experience have convinced me there is no greater mistake, especially when it comes to pre-existing products or services (products or services that are not completely new as concepts).
A website redesign is not only about choosing a nice looking design that matches our audience. Far from it! While design is very important, it will never be more important than the content. When an SEO company / SEO agency or an SEO consultant do research on SEO optimization, they should also come up with proposals about how a landing page should look (content based but also layout based) so that the desired audience is prompted to take the next step we want it to. Every piece of content inside the page should have a reason to exist and provide the type of info the users are interested in. Thankfully, we have SEO tools to determine what the users have in mind when they search for different keywords. This is how the idea of a keyword becomes a topic with the purpose to fully satisfy the users desires. The moment we manage to create landing pages that cover these topics we have websites that are fully SEO optimized. A technical SEO check / audit is important since unrecognized SEO technical errors can do a lot of harm when it comes to a website’s organic traffic. It is important to note that optimizing a website only in an SEO technical form does not guarantee organic traffic or user engagement. Successful user engagement requires additional efforts.
Are you interested in on page SEO optimization services for content?
If you are interested in SEO services for optimizing content, don’t hesitate to send me some additional info about your business. I will come back to you with an estimated offer.
SEO consulting services per website type
You might be wondering if all the websites require the same type of SEO consulting services and how these services might differ per website. From my years of experience, I can say that the SEO principles are the same but the effort and continuity that is needed are definitely different not only per website type, but also per business industry, size, location and even the CMS that is used. If you would like to learn more please follow any of the links below.