What is SEO Marketing?
If someone is researching online what the SEO marketing services are, most of the results that appear in Google Search explain the definition of SEO and describe search engine marketing in general terms. But this is not what I have in mind when I offer SEO marketing consultant services.
What do the SEO Marketing services include in this website?
SEO Marketing, for me, is a type of SEO service that is important for startups and for companies and individuals who would like to understand the online market size of the industry they want to enter or the industry they want to conquer. It is in fact an online marketing research tool which is based on Google’s global search queries database and gives another meaning to what is known under the term ‘search keyword’.
What can the SEO Marketing Services offer for you and why hire an SEO marketing consultant?
Let’s assume that you are thinking of initiating an online startup business and you would like to understand how big the market in your industry is. By doing SEO Marketing research we can find out what the users in this industry are looking for most often. We can also find associated products or services that are relevant to your business and estimate the online market size based on the average searches made per month in the country or city you want to do business in. In addition to the above we can even predict what % of this online market you can reach with a given advertising budget. Nowadays, promoting and advertising a website is a must for the success of an online business and this type of information is extremely valuable for understanding how much capital is needed to lead your business to success.
Furthermore, the info gathered during the SEO marketing research stage can be used to build your website adhering to SEO web design rules and also to form your business services in the way that they will match the actual information your prospect clients are looking for. This is accurate and valuable data and not just a hypothesis based on intuition and guesswork. Often overlooked, hiring an SEO marketing consultant is a very important step that can help you avoid mistakes and save you a lot of money in the long run. Based on my years of experience with SEO marketing research, this is the first thing a startup should do before creating and launching its website. The report will be used later on to guide our future SEO strategies and more.
SEO Marketing Research – Example
To illustrate what I have been trying to explain, I will give you an example based on a real case I had with one of my clients. This client reached out to me to help them make a website for a school that would teach Italian in the capital of Bulgaria (Sofia). They came with an already planned out website design and were convinced that it was perfect for them, their business and its goals. Bear in mind, this was not a startup as they had been operating for some time. I immediately noticed that their chosen design wasn’t appropriate for their services, which I expressed to my clients and I explained I would like to do some SEO marketing research before coming up with a proposal. The client was initially reluctant, but I managed to convince them and they gave me the green light to proceed.
I picked some of the most popular keywords that people use while searching for Italian courses in Bulgaria and then analyzed them in order to understand their market size and what the potential customers are looking for specifically. Afterwards, I put together a proposal for my client with the 5 types of Italian courses their prospect clients were undoubtedly interested in, information about how popular each one was and how much it would cost, if we tried to target these searches with Google Ads immediately after the website would have been launched. The suggested courses were:
– Italian for beginners
– Italian for children
– Italian lessons online
– Intensive Italian courses
– Private Italian lessons
I then came up with my proposal for the website structure (menu) based on the findings of the SEO marketing research and gave it to the client. It was quite different than what they had in mind and they were doubtful it would work. I explained to them that this is based on actual data given by Google’s tools and some other professional licensed SEO tools, and that the proposal was based on solid facts and figures. We made a few small changes and the client implemented my suggestions. The results after launching the website and after running AdWords were outstanding. Excellent conversion rates – approx. with every 20euros of AdWords cost there was a new student signing in who would follow at least one class with tuition fees of min. 180euros. The client had no reason to stop the advertising before the organic rankings improved since it takes some time for SEO services to bring the desired results. It’s worth the wait – once they do, you have a salesperson working 24 hours a day for you without additional costs. It’s important to mention here that SEO and Google Ads services are a great combo and they can bring profitable results for a company from the first week of its online presence (if they are implemented correctly).
Was this attributed to the SEO Marketing services or to luck?
No, this cannot be attributed to luck. There is a sequence of steps that need to be done to achieve such results and these steps should be based on the information extremely relevant data can give us. Then we need to build a website that gives impression that this is a professional business and that it can be trusted. When a user lands in a website where the content provides him/her with the information he/she is looking for (and we know what they are looking for from the SEO marketing research), the calls to action we put in the website can bring the conversions we are aiming for.
How can the SEO marketing research service be valuable for you?
If you are interested in an SEO marketing research report for your website request an offer online and I will come back to you with an estimated offer within two business days.
SEO consulting services per website type
You might be wondering if all websites require the same type of SEO consulting and how this service might differ from website to website. In my experience, I can say that the SEO principles are the same but the effort and continuity that is required definitely vary not only for different website types, but also for different industries, business sizes, locations and even the CMS that is used. If you would like to learn more, please follow any of the links below.