Woocommerce Search Engine Optimization Services
Woocommerce is one of the most popular ecommerce plugins for wordpress and one of the most popular ecommerce plugins in general. As such it is of course extremely useful for an SEO professional to know how it works. I have used woocommerce for the development of several ecommerce projects. Also, I come across clients who reach me to help them SEO optimize their woocommerce websites and help them increase their sales and grow their business. I believe that woocommerce is a very powerful tool for building ecommerce websites which offers out of the box and for free very important functionality. If someone knows how to optimize woocommerce for SEO everything is possible from an SEO technical point of view. Woocommerce also is so popular that many professional plugins were built having in mind to expand it functionality. The result can be an extremely professional website with everything that is necessary for small ecommerce businesses but also for medium to big websites. The correct usage of woocommerce depends also on how professionals the woocommerce developers that support such websites are.
Woocommerce SEO Optimization Procedure
Optimizing a woocommerce website for SEO is a procedure that usually takes time and it becomes ongoing as the SEO competition is usually very high.
The sequence of steps which usually need to be followed are:
STEP 1: Do an SEO marketing research which will allow us to understand what the users are looking for when searching for a product or product category. We will use the results of this research to form the website accordingly in order to offer to the users the products in the way they are searching for them and basically in the way they understand them.
STEP 2: Next step which goes in parallel with the first is to do a semantic analysis on the keywords. Especially in some industries, small changes in the way we call the products might mean something completely different than what it is offered. So, it is important to choose the right way to name the products.
STEP 3: Studying the competition is also extremely important in understanding the industry and against what we have to compete. This will allow us to get ideas about what needs to be done and how long time it can take.
STEP 4: After making the 3 steps mentioned above it will be possible to form an SEO strategy for a website and based on this to start working on making changes in the website. Some websites might be quite straightforward and simple but usually the more products categories an ecommerce website has the more time it will take to form a strategy.
I would like to note here that it is much preferable for a startup online business to focus of a product category first and optimize its SEO strategy for this product category and then expand to more. It is very hard to win the the SEO competition otherwise especially when the available budgets and human resources are not enough.
The positive thing is that when reaching the stage were we will form the SEO strategy we will know how much we can expect and by optimizing a website for SEO for sure then we can also use google adwords services to promote its products with the lowest cost possible. If the SEO strategy is done on a proper way and its implementation also, then the positive results from Google ads can be immediate and usually they also help the SEO rankings.
STEP 5: Implementation of SEO strategy.
This steps includes a series of steps inside. Make a technical SEO check and fix any issues found, change the website navigation (if needed), change landing pages, urls, names of products, do 301 redirects and many other SEO services. Usually, it is much easier to start an ecommerce and woocommerce website from zero than to have to redesign it. Cause when we redesign we need to be careful not to harm the existing organic traffic.
Woocommerce SEO Optimization – can it always bring the desired result?
The answer to this question is ‘No’. Sometimes, it is very hard to compete with the competition especially if there is not enough budget to also devote in content writing and also promoting the website and its products. I would differentiate though the valuable services of promoting a website from services that just create backlinks. Google’s artificial intelligence algorithms can understand the difference between a link that is useful for a website and a link that is just a backlink. And they can understand this because they compare the users’ behaviour. If a backlink is never clicked, or clicked but the user who enters in a website does not show interest on the website then the backlink does not really count for SEO. There are many SEO companies which still promote their backlinking services very much because the truth is that this service is non ending. And such companies will most probably not follow the STEPS mentioned earlier in this article because their main interest is just so sell. The problem is that backlink services also costs a lot because usually it is necessary also to pay for adding a backlink to a website. It needs to be clear that backlinks are important but only when they can bring users in the ecommerce website that want to buy. A company should pay for backlink services only when it really sees their value in the Google Analytics reports. If backlinks are created that do not bring sales then the backlink strategy needs to change.
Woocommerce SEO services by TrySEO
There are many more things that can be said about what are the best practices for SEO optimizing woocommerce websites but this is not the scope of this article. If you would like to work with me to help your company grow I can promise you that I will tell you my honest opinion about your website and how difficult it will be to get organic traffic for the keywords that relate to your industry once I make the SEO marketing research that is necessary. As mentioned earlier the SEO competition is high especially for websites that do not focus on a niche market but also for projects that budget limitations and product competitiveness limitations do not allow us to compete against the leaders in each market. But, even if this will be the case an SEO research is extremely important because it can help us to understand what the prospect audience is looking for and to form our products and services to meet the demand. This is my honest opinion and for sure I would not trust anyone who promises first page rankings without prior at least making a research on your business topic and your business possibilities. If you would like to contact me for your woocommerce SEO project please follow the link below and I will be happy to arrange with you a 30min free consultation to help you make the right decisions.
SEO consulting services per website type
You might be wondering if all websites require the same type of SEO consulting and how this service might differ from website to website. In my experience, I can say that the SEO principles are the same but the effort and continuity that is required definitely vary not only for different website types, but also for different industries, business sizes, locations and even the CMS that is used. If you would like to learn more, please follow any of the links below.
Case Studies from SEO marketing projects that I have implemented
Follow the links below to see some of the projects I have implemented that required SEO marketing services in combination with other digital marketing services.